In 1929, the company was depending on large distributors to sell products in local cities. Having visited the U.S. to learn the effectiveness of local distributors, Fumio Nakamura, sales director, decided to set up a network of local distributors in major cities in Japan. As the local distributors were able to obtain products at a lower cost while the company could secure the deposits, the arrangement was mutually beneficial and the number of local distributors increased to about 200 by the second half of 1934. To build the sales network, Nakamura worked tirelessly, traveling on third-class trains on weekends and staying in low-cost hostels.